Cookie Policy

Cookie Policy


Last Updated July 15, 2019

The Privacy Policy of Breville USA, (hereinafter, “Breville”) explains how we collect, use or otherwise process personal data, also when you access or use our website, mobile applications, and other products and services (collectively, the “Services”), or when you otherwise interact with us. Our websites use cookies, pixel tags and other forms of identification and local storage (together referred to as “tags/files” hereunder) to distinguish you from other users of our website and of websites of our network. This helps us provide you with a good experience when you browse our website and websites of our network and allows us to improve our website and our services. We provide this Cookie Policy to inform you about the types of cookies and other tracking technologies we use, why we use these technologies and your choices in relation to these technologies.

Tracking Technologies We Use

Cookies are small data files stored on your browser, hard drive or device memory that help us remember things about you so that we can improve our Services and customize your experience. There are different types of cookies.

Cookies may be classified according to who operates the domain from which they are set. For example, cookies served by the entity that operates the domain you are visiting (for example, are called “first-party cookies.” Cookies served by other companies are called “third-party cookies.” We allow third parties to set cookies when you visit our Services to understand how you interact with our Services and for other reasons, as explained further below.

Cookies may also be classified by their lifespan. For example, cookies that last only for the duration of your browsing session are called “session cookies.” “Persistent cookies” remain on your computer after you close your browser or after you navigate away from our web pages. Persistent cookies are stored on your computer’s hard drive until a specified expiration date, which could be tomorrow, next week, or ten years from now unless overwritten with newer cookies or manually removed by you.

Some cookies may be purely technical cookies that are required to provide you with certain services. For instance, technical cookies remember the items you include in an order or allow you to share content on social networks. Other cookies allow us to do things like understand user behavior on our Services or serve customized ads.

Web beacons and pixel tags are electronic images embedded in a webpage or email that can retrieve certain information about your device and browser, such as the device type, operating system, browser type and version, website visited, time of visit, referring website, IP address and other similar information. These technologies also help to deliver cookies, count visits, and understand usage and campaign effectiveness.

Local storage refers to other places on a browser or device where information can be stored, and includes local storage and browser cache.

Software Development Kits (also called SDKs) are blocks of code provided by our partners that are installed in our mobile apps. They function like cookies and pixels, allowing partners to collect (and share with us) information about how users interact with our apps as well as certain information about the device and network they use to access our apps.

Our Use of Cookies

We use cookies and similar tracking technologies to collect data, including personal data, for a variety of purposes, including to improve the functionality of our Services. Below you can learn about the categories of cookies that we use and the general purpose of each category:

Category of Cookies



These cookies are essential for our Services to function properly. Without these cookies, certain functionality of our Services, such as remembering your shopping cart items, cannot be provided. Technical cookies may be either first-party cookies or third-party cookies.


These cookies remember your settings and preferences so that we can provide a more personalized experience. Preference cookies are first-party cookies.


These cookies help identify and prevent security risks. Security cookies are first-party cookies.


These cookies collect information about how you interact with our Services so that we can continue to improve your experience with us. Performance cookies may be either first-party cookies or third-party cookies.


These cookies help us understand what features on our Services users like best so we can understand what’s working and what’s not and so that we can give you more of what you love. Analytical cookies work by counting visits and measuring and analyzing usage of our Services. Analytical cookies may be either first-party cookies or third-party cookies.


These cookies, including behavioral advertising cookies, track and store how you interact with the advertisements that we serve and other content to help do things like make the ads you see on Breville and on other services more relevant to you and help us and our partners track and report on the efficacy of advertising campaigns. Advertising cookies may be installed on your browser when you visit a website or open an email or message containing an ad or promotion. Advertising cookies are typically third-party cookies.

Name of the cookie

Cookie Owner

Personal Data collected


Stores customer’s Paypal login information




Third-Party and Social Media Cookies

We may use social media tools, like widgets and plug-ins, so you can share information from Breville on other sites such Facebook, Instagram and Twitter. These cookies or widgets collect your IP address, record the pages you visit on our Services and set cookies that will enable the widget to function properly. Your interactions with these widgets and plug-ins are governed by the privacy policy of the company providing them, not by Breville’ Privacy Policy or this Cookie Policy. We may use pixel tags of third-party platforms (such as Facebook, Instagram and Twitter) to help us understand how effective our marketing is on those platforms. Currently, these pixel tags and plug-ins do not collect personal data.

Your Choices—Disabling and Deleting Cookies

Most web browsers and devices are set to accept cookies by default. If you prefer, you can usually choose to disable cookies by updating your browser or device settings to remove or reject cookies. For example, you may be able to disable cookies by following the instructions provided by your browser, which are usually located within the “Help,” “Preferences” or “Settings” menus. For further information about deleting or blocking cookies, please visit: If you want to delete any cookies that are already on your computer, please refer to the help, support, history or tools area on your Internet browser for instructions on how to do so. You should know that if you choose to remove or reject cookies, or limit the use of other similar technologies, this could affect your access to our Services or its functionality for you. In particular, if you use your browser settings to block all cookies, you may not be able to access all or parts of our website because some may be functionality cookies. You can find more information about cookies and similar tags/files at the following addresses: (a guide to behavioral advertising and online privacy, produced by the internet advertising industry).

Some companies with which Breville partners may allow you to opt out of the use of information about your web browsing activity for purposes of serving ads that are targeted to your interests. You can find out more about interest-based ads and opt out of having your web browsing information used for behavioral advertising purposes by certain third parties by visiting .

Contact Us

If you have any questions or comments regarding this Cookie Policy, you can email us [email protected] or write to us at the following address:

Breville USA Inc.

Att: Data Protection Officer/ Legal Department
19400 S Western Ave.

Torrance, CA 90501, USA